Google on Thursday formally introduced the addition of Unified Funds Interface (UPI) as a brand new cost possibility on the Google Play Retailer for its customers in India. It is going to quickly be obtainable on the Play Retailer in India for buying apps, video games and in-app content material utilizing any of the accredited UPI apps, together with BHIM, Google Pay, Paytm and PhonePe. Customers will merely must hyperlink their UPI ID (VPA) in Google Play Retailer Billing and use their checking account to make their transactions.

Picture Courtesy: Google

“Indian app builders are already constructing profitable companies on the Google Play Retailer providing a variety of nice apps throughout classes, and we’re dedicated to serving to them develop”, mentioned Saurabh Agarwal, Head of Google Play Retail and Funds Activation – India, Vietnam and New Zealand.

“One option to make this occur is to make it even simpler for individuals to pay for apps and in-app content material, which is why we’re happy so as to add Unified Fee Interface (UPI) as a brand new cost methodology to the present roster of credit score or debit card, web banking, direct provider billing, and present playing cards choices”, he added.

The addition of UPI as a cost possibility on the Google Play Retailer will enable extra individuals to make use of premium apps, video games and in-app content material, whereas serving to builders and creators attain a wider viewers for his or her apps and content material. Since its launch in 2016, UPI has been adopted by most apps and companies as one of many permitted cost strategies, together with Google’s personal digital cost app, Google Pay, which was initially launched in India as Google Tez.

With inputs from IANS

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