Instant messaging app Hike launched ‘Total’, a product that will allow users to access essential services such as messaging, news and recharge among others without an active data connection. Hike Total – a version of Android preloaded on certain smartphones – will be accessible to users for starting price of Re. 1, and Kavin Bharti Mittal, Founder, and CEO, Hike said the company’s goal is to bring more Indians online with Total. The company is using a proprietary USSD-based technology to enable data transfer without an Internet connection.
The total can be accessed via a single login wherein the phone number will be required for all accessing services. Moreover, the services would take up to 100 KB to 1 MB space on the device, the company said.
The Hike Total will be available from March 1 on Intex Aqua Lions N1, Aqua Lions T1 and Aqua Lions T1-Lite as well as Karbonn A40 Indian across Airtel, Aircel and BSNL networks. Hike Total users will also get up to Rs. 200 to spend on any of the Total services when they buy one of the select devices. Those interested in getting early access to the feature need to sign up on the dedicated Hike Total website.
Hike says Total has four key elements that make the end-to-end experience extremely seamless. Users only need to provide a single login via a phone number to access all Total services, such as messaging, news, horoscope, buying recharge, sending or receiving money in Hike wallet, cricket scores and rail information, which take between 100kb to 1MB data.
“We’ve taken the 15-20 step process of someone coming online and made it into only a few steps – “Buy a phone, turn it on and you’re good to go. Everything, all the essential services all work out of the box even without data,” said Kavin Bharti Mittal, Founder, and CEO, Hike.
“We’ve worked closely with telcos on special data packs for these phones starting as low as Re 1 to give people a taste of what it feels like,” he added.